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Thursday, March 19, 2015

Kendrick Lamar Sets Spotify World Record With 9.6 Million Streams From New Album In A Day


Kendrick Lamar's new album 'To Pimp a Butterfly' has been fixed at the top of the iTunes album chart since it unexpectedly appeared late Sunday night.

But Apple's music store isn't the only place fans have been listening to the Compton rapper’s highly anticipated and rapturously reviewed "To Pimp a Butterfly."

Spotify, the digital-streaming service, announced Tuesday that "Butterfly" was streamed more than 9.6 million times on the album's first day of availability -- "a new global record for the most streams in a single day worldwide," according to a Spotify spokesman.

Last month Drake set a new Spotify record for most streams of an album in its first week, racking up 17.3 million streams of "If You're Reading This It's Too Late" over three days.

According to Billboard, the 12 tracks set a new global record for first-day streams. Michael BublĂ©’s Christmas was the previous same-day global record holder.

The album, which was released a week ahead of schedule, earned about $44,160 in a single day globally.

In addition to setting a Spotify record, To Pimp a Butterfly currently holds the No. 1 spot on iTunes and is receiving rave reviews from critics and fans alike.

TIME: “Lamar wants nothing less than greatness, and To Pimp a Butterfly is yet another step forward on that path,”.

ABC News: "This whole album is about survival in the face of hardship and the battle against societal underestimation. It is his view of what it is like to be black in this country.”

GQ UK: "Make no mistake—this is an extraordinary record, full of poignancy, power, emotion and incredible production.

USA Today: "Like Kanye West's monumental Yeezus in 2013, Lamar has made something that feels truly genre-shattering with Butterfly—further cementing his status as not only one of the most innovative rappers, but artists, of the moment."