Jay Z ripped into everyone who's bashing his new business as only he can by uncorking a blistering freestyle in which he compared himself to the founders of Apple and Nike.
The lyrical attack came during Jay's 'B-Sides' concert last night, which aired on Tidal, his music streaming service.
Critics have accused the rap mogul of charging users more for Tidal compared to similar services simply because his name is attached to it.
But the highlight was his 90-second freestyle that touched on everything from TIDAL’s competitors including Spotify and YouTube to the deaths of Freddie Gray and Mike Brown, he also accuses Google and YouTube of underpaying artists. See the transcript below via Billboard.
“I don’t need no middlemen to talk to my ni**as / I understand if you don't understand I figure my ni**a / That’s where we differ / I take what’s mine you accept what they give you / I get you / I don’t take no checks / I take my respect / Pharrell even told me ‘Go with the best bet’ / Jimmy Iovine offered the safety net / Google came around with a crazy check / I feel like YouTube is the culp-a-rit /. Ni**as pay you a tenth of what you supposed to get / You know ni**a die for equal pay, right? You know what I'm worth / I ain't your slave right / You know I ain’t shucking and jivin’ and high fivin’ / You know this ain't back in the days right / But I can't tell by the way they kill Freddie Gray right / Shot down / Mike Brown / Like the way they did Tray right? / Y'all gone’ keep choking’ ni**as / We gon’ turn style / I ain’t your token ni**a / You know I came in this game independent right / TIDAL / My own label / same difference / Oh ni**as is skeptical of they own shit / You bought nine iPhones and Steve Jobs is rich / Phil Knight worth trillions you still bought those kicks / Spotify’s nine billion and they ain't say shit / ‘Lucyyy you got some splainin’ to do’ / The only one they hatin’ on look the same as you / That’s cool / I know they tryin’ to bamboozle you / Spending billions on meryin’ to confusin’ you / I had to tell myself ‘Hov, get used to it’ / It’s politics as usual.”
Jay Z's point? Steve Jobs was rich, and everyone bought iPhones and "Phil Knight is worth trillions, you still bought them kicks."